To introduce two new American burgers we created an social and digital campaign filled with gigantic chicken wings, running burgers and random chicken sounds. Fans could pick a side and join the battle in three different mobile games. The best players got rewarded with hot discounts or cool KFC gadgets. Pick your side and join the battle at KFC.nl/burgerbattle.
How do you excite teenagers to visit KFC? By introducing the BurgerBattle: A mobile first campaign in which two new burgers started a digital war. Fans picked their side and joined the battle with fun, simple and highly addictive smartphone games. The best players got rewarded with hot discounts and cool KFC gadgets. Resulting in thousands of youngsters playing the games and visiting KFC.