THE INTENTIONAL TYPO
We placed a New Year message on the stadium of PSV featuring a subtle typo reading PVS instead of PSV. This simple mistake quickly spread across social media, influencers, online communities and even the national news. At peak drama, the truth was revealed. The typo was intentional, designed to show how small mistakes can have big consequences for entrepreneurs. So you better be insured!
casefilm
The mistake was picked up instantly
