Creative Directors | TBWA/NEBOKO
momentum challenge.png

The Momentum Challenge

mute your emotions

To prove how good the new Momentum True Wireless earbuds are. We gave listeners one simple request: don’t respond to music. Once on, our earbuds did everything in their power to trigger emotions. Facial recognition technology was ready to detect the slightest responses, as we took the listeners on a specially composed musical journey.

INTERFACE DESIGN

TOGETHER WITH: OGILVY AMSTERDAM, AMP AMSTERDAM, THISPAGE