Creative Directors | TBWA/NEBOKO
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French Fries Bodyguard

Don’t steal the fries

Fans can call in Kevin Hazeleger, three-time Strongest Man of the Netherlands, as their very own French Fry Bodyguard. All they have to do is leave a voice message on a dedicated hotline and convince Kevin why their fries need his protection. The best pleas win some serious muscle at their next visit. Because some fries are simply too good to leave unguarded.