Turning a month into a game
McDonald’s X-Masters was a December dream come true. 23 days filled with games, prizes, merch and X-Medals. Every piece of media turned into a game with secret X-Medals in our TV commercial, the OOH, in store and geo-located throughout the country.
TVC
MERCH
GAMES
ANIMATION
MEDIA GAMIFICATION
MOST POPULAR APP FOR 3 WEEKS IN A ROW
